Business facebook page owners must closely monitor third party and user posts, promptly removing anything misleading or defamatory.
Allergy Pathway Pty Ltd learnt this expensive lesson in the Federal Court of Australia when it failed to remove false “testimonials” posted on its social media channels.
Use the privacy and security settings to control who can post on your facebook page. Requiring administrator approval for user posts is an easy way to control what is being uploaded onto a business facebook page.
Adopting the same policy with endorsements on LinkedIn is prudent – if it’s not true, quickly remove/decline it. Nobody wants to be a test case!
22 August 2015